Digital signage technology is a segment of electronic signage technology that refers to display technologies like LED walls or video walls, projections and e-paper to display digital images, and LCD monitors to vividly display videos, directions, restaurant menus, webpages, and marketing messages. Signage is a multi-purpose marketing tool used to build brand awareness, convey important information and directions, upsell items, and direct customers to specific products. Regardless of the type of business, digital signage serves as a brilliant addition to any business. Below are the benefits of digital signage technology.
Dynamic Engaging Content
Dynamic display and visually appealing content such as animation and videos help to grab and hold the viewer’s attention and make the content or advertisement more engaging than traditional static signage. Digital displays lead to opportunities for greater sales, more chances to impact sales and more interest, which means more customers are at your doors. Immersive visuals, real-time updates, and interactive screens assist in boosting brand awareness and customer engagement by keeping them connected to your brand. Businesses across industries are utilizing the full advantages of digital signage to improve the customer experience and generate higher revenue.
Cost Saving
For every product you’re running, campaigning, and promoting, you have to redesign, reprint, and redistribute new collateral with traditional signage, but digital signage does not require all this extra work. Custom Digital Signs are crucial for saving time and money compared to traditional signage. Custom digital displays have lower operating costs and work with task automation and post-scheduling. This technology helps you to save money and time in different ways, as it has reduced churn, cut advertising costs, reduced the cost of internal communications, and improved learning and development opportunities.
Increased Purchasing Decisions
A cleverly placed screen close to the point of purchase showing relevant information about where the material is from and how it’s ethically sourced increases the purchasing decision. The customer experience with access to additional information is one of the main benefits of embracing digital signage solutions in stores. In the age of digital transformation, digital signage influences consumer behavior significantly, from interactive displays to personalized content. Next to almost any bank, grocery store, and clothing store, you have a selection of items just waiting to catch your eye. Digital signage has enhanced consumer engagement and brand awareness and has derived sales through features like interactive experiences, real-time updates, personalized messaging, and AI technology, further elevating the impact of digital signage.
Source of Entertainment
According to a survey, 50% of men and 70% of women consider shopping a form of entertainment and something to share with family and friends. You can share everything from your social media to news, videos, and advertising on digital signs. This trend is known as narrowcasting and allows you to extend your brand throughout the store. Digital signage doesn’t have to be boring either; you can use it for retail launches, share your brand story, have fun with customers, and jump on real-time marketing trends. Using your retail digital signage, it’s easy to add content and test new ways to entertain your customers.